Challenges Related to New Segments and Market Trends
Edited by: Piotr Jedynak, Małgorzata Budzanowska-Drzewiecka, Aneta Lipińska
Series: Contemporary Management and Marketing Dilemmas
Pages: 178
Book format: B5
Publication date: 2016
Publication date: 07.07.2016
Book description
The deliberations of the Authors of individual chapters of the monograph focus on the challenges for management and marketing resulting mainly from:
• technology development – primarily development of the Internet as a source of change in consumer behaviour,Indicated challenges showing both theoretical and practical implications of market changes in management and marketing.
• globalization of markets – need to raise awareness about cultural differences,
• generational changes and the need to focus attention on the needs of people with specific characteristics (e.g. relating to development or resulting from personal predisposition).
Edited by
Piotr Jedynak
, Małgorzata Budzanowska-Drzewiecka
, Aneta Lipińska
, Aneta Lipińska
ISBN: 978-83-233-4141-3
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