How can we conduct research on Facebook users? What challenges do analysts face when studying TikTok? Do we need new theories to explain the impact of algorithms and platform culture on social media? The author addresses these questions by discussing current analytical trends and sharing research findings, as well as citing the work of other researchers in the field of social networking sites. The book delves into theories and methods that will help readers gain a better understanding of contemporary social media research, highlighting the increasing significance of non-human actors alongside human users in this area.
LanguagePolish
Title in EnglishOn the social media network. Theories and research methods