Retoryka ezoteryki
Techniki perswazyjne we współczesnych poradnikach ezoterycznych
Pages: 304
Book format: 15,8 x 23,5 cm
Publication date: 2026
Book description
przez wybranych autorów.
The Rhetoric of Esotericism. Persuasive Techniques in Contemporary Esoteric Guidebooks is a monograph devoted to contemporary esoteric guidebooks available on the Polish publishing market. The publication approaches them as a distinctive type of persuasive advisory text in which esoteric knowledge is presented as accessible, useful and applicable in everyday life. The author analyses the ways in which the sender’s authority is constructed, the relationship with the recipient is shaped, and persuasive strategies are employed to encourage the reader to treat esotericism as a tool for self-knowledge, personal development and the solving of various problems.
The Rhetoric of Esotericism. Persuasive Techniques in Contemporary Esoteric Guidebooks is a monograph devoted to contemporary esoteric guidebooks available on the Polish publishing market. The publication approaches them as a distinctive type of persuasive advisory text in which esoteric knowledge is presented as accessible, useful and applicable in everyday life. The author analyses the ways in which the sender’s authority is constructed, the relationship with the recipient is shaped, and persuasive strategies are employed to encourage the reader to treat esotericism as a tool for self-knowledge, personal development and the solving of various problems.
Language
Polish
Title in English
The Rhetoric of Esotericism. Persuasive Techniques in Contemporary Esoteric Guidebooks
Edition
first
Authors
Joanna Rybarczyk-Dyjewska
Cover design
Agnieszka Kucharz-Gulis
Cover information
On cover: Arnold Böcklin, Wyspa umarłych, 1883
ISBN: 978-83-233-5711-7
e-ISBN (pdf): 978-83-233-7843-3
Country of producer: Poland
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Retoryka ezoteryki
Techniki perswazyjne we współczesnych poradnikach ezoterycznych
Retoryka ezoteryki
Techniki perswazyjne we współczesnych poradnikach ezoterycznych
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