This book remains within the topic area of the widely understood sexual education. The author discusses issues concerning the sexual behavioural patterns of today's young generation as well as the social factors influencing these. She has devoted particular interest to the functioning of press addressed to young people in the contemporary culture and she takes a closer look at how effective media messages can be in popularising the models of sexual behaviour. The discussed research results break many stereotypical beliefs and opinions related to this issue. In the area of social pedagogy, the book is an interesting study pertaining to different disciplines of science – biology, sexuology, psychology, sociology and press studies.