Media Management
A Comparative Analysis of European and American Systems
Pages: 216
Book format: B5
Publication date: 2016
Publication date: 09.02.2016
Book description
A book can be both a good academic manual and a source of knowledge for practitioners – the media employees (especially managers). The author skillfully combines various conventions making a basically scholarly work also a clearly formulated quick reference for a wide audience.
Prof dr hab. Beata Glinka, Warsaw University
Authors
Bogusław Nierenberg
ISBN: 978-83-233-3990-8
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