The publication “Fundamental Components of Online Scientific Research in Management” is a study dedicated to contemporary research approaches conducted in digital environments. The author presents, in an accessible yet in-depth manner, the methodology of conducting online research — from defining research problems and planning the research process, through sampling, data collection, and analysis, to the use of modern technological tools. Particular emphasis is placed on techniques such as digital ethnography, diagnostic surveys (CAWI, CAPI, TAPI, SAPI), web scraping, buzz research, and online focus group interviews. The book also explores the growing significance of artificial intelligence, with a special focus on the potential and limitations of ChatGPT as a tool supporting the research process. This publication is addressed to students, doctoral candidates, and academic researchers — especially in the field of management and quality sciences — who wish to develop their competencies in executing research projects in the digital era. It is a valuable source of both theoretical insight and practical guidance, providing a deeper understanding of the rapidly evolving landscape of scientific research methodology.