“You can't use up creativity. The more you use, the more you have.”

The sources of women’s and men’s creativity are the main focus of the book. The authors try to understand the differences and similarities between women and men that lead to creativity and innovativeness. The book is in essence made up of multiple threads. In the fist place the book presents a discussion on the concept of gender, which is essential as a category of analysis in the social sciences. Later come considerations focused around women’s and men’s professional, political and social situation, business, time use, activity in the R&D and patent sector. These profiles have ultimately been used to determine the scope of the category Innovative Gender, by which, as it is assumed, we can capture the role of gender in the innovation process.

“Book under review initiate novel approach to widely discussed concept in literature. Proposed concept integrates multilevel and interdisciplinary research on the potential of exploring differences in statistical profiles of women and men for the stimulation of innovativeness of national economies within the European Union.”