PL
Book cover Słowo i retoryka wobec zdrowia

Słowo i retoryka wobec zdrowia

Pages: 236 Book format: 14,5 x 20,5 cm Publication date: 2025 Release date: 15.12.2025

Book description

The impact of words on human health has been written about for a long time. In recent decades, important data on

this issue has also been provided by science. The reflection on the therapeutic role of words and their significance in

promoting public health is opened by a brief outline of the relationship between words, thinking, and the world. This

is presented from the perspective of linguistic relativism. Its characteristics allow for a better understanding of the

themes discussed in the book. The first of these is connected with contemporary ethics of words and instances of its

violation in portraying the social image of a doctor and his actions related to practicing his profession. The second

touches upon the ethical dimension of the restraint of words and half-truths in the process of conveying bad news to cancer patients. The third relates to the acoustic and neurochemical energy of words and their impact on human health, both on an individual and societal level. The ethical aspect of the restraint of words and their energy is closely correlated with the concept of mindfulness of words, understood as vigilance that prevents the loss of their internal logos and as a focus on various kinds of thoughts. The next point addresses the violence of words illustrated by the struggle for women's rights and their reproductive health, triggered by the judgment of the Constitutional Tribunal on October 2, 2020. A lot of attention has been devoted to the role of the principle of rhetorical appropriateness in the dispute between vaccination supporters and their opponents. In a series of threads focused on the matter of words, there are also considerations about their tasks in the rhetoric of medical advertising. They bring to the surface the persuasive and manipulative function of words in such advertisements. The main theme of the last study revolves around the issue of the rhetorical dimension of the philosophy of death.
Language Polish
Title in English Word and Rhetoric in Relation to Health
Edition first
Authors Zygmunt Pucko
Cover design Paweł Sepielak
ISBN: 978-83-233-5596-0
e-ISBN (pdf): 978-83-233-7744-3
Country of producer: Poland

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