Publiczne przedsiębiorstwo medialne
Determinanty, systemy, modele
Pages: 260
Book format: B5
Publication date: 2007
Book description
Public Media Company
Determinant Factors, Systems and Models
The publication has a pioneer character in Poland. The subject-matter of the analyses contained in it is a public media company. In the sphere of disciplines relating to management, it is a new problem which calls for a thorough and comprehensive analysis. The author presents various media systems; he deals with different determinants which decide about their functioning: models characteristic of various systems. The publication is addressed to researchers specializing in the theory and practice of management and communication, as well as to media practitioners.
Authors
Bogusław Nierenberg
ISBN: 978-83-233-2323-5
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