Public Media Company
Determinant Factors, Systems and Models
The publication has a pioneer character in Poland. The subject-matter of the analyses contained in it is a public media company. In the sphere of disciplines relating to management, it is a new problem which calls for a thorough and comprehensive analysis. The author presents various media systems; he deals with different determinants which decide about their functioning: models characteristic of various systems. The publication is addressed to researchers specializing in the theory and practice of management and communication, as well as to media practitioners.