Pages: 160Book format: B5Year of Publication: 2016Publication date: 01.03.2017
Innovation is undoubtedly one of the characteristics of modern management and marketing. The authors of the studies collected in the monograph highlighting important aspects of innovation in today’s complex and changing market realities. Considerations showing the views and recommendations regarding:
innovative concepts for the management of the whole enterprise,
innovative concepts for the management in selected areas in a functional (marketing) perspective,
innovative concepts for the management in sector-specific perspective – management of universities.