Dragons and Gazelles
International management and corporate social responsibility today. A subjective tale
Pages: 210
Book format: 15x23 cm
Publication date: 2023
Publication date: 02.03.2023
Book description
The book Dragons and Gazelles. International management and corporate social responsibility today. A subjective tale offers a subjective narrative about the interdependence of different phenomena constituting the environment for international management processes. This environment, due to its’ dynamics and volatility, creates a situation of the constituted instability, which calls for interpretations. The book addresses the need for such interpretations, offering theoretical though empirically based reflexions which form explanatory framework for the contemporary management issues.
In its’ holistic approach to the issues discussed and through the construction of the open narrative, inviting the Readers to join in the active analysis, the Authors assume that management is equally a matter of science as of art. Thus, a manager or entrepreneur achieves success through creative use of knowledge, so the more she is an “artist” capable to intellectually re-define existing conditions for operations the more she can be an effective practitioner re-shaping the surrounding reality.
The goal of the presented work is to extend the field of analysis of the social phenomena through interpretations of links between economic, social and cultural context. The book can thus be treated as a certain reference point for social sciences students but also for the researchers searching for new paths of scientific exploration or for managers taking strategic decisions.
The book is a translation of the previous version titled “Smoki i Gazele 2”, extended by the inspirational mini case studies, illustrating a complexity of the global surroundings but also its’ consequences for markets, industries and enterprises. The case studies indicating multidimensionality of phenomena occurring in the economy in the context of globalisation processes provide a pretext to undertake a broad discourse on evolution and changes occurring in clusters, industries and whole economy, which become an interesting ground for exploration as they occur under the influence of regional or national endogenous factors, but also in result of exogenous, transnational influences exerted by, among others, large enterprises. The unquestionable benefits of joining international transactions and global value chains are juxtaposed here with the paradoxes of globalisation, in which the problems of the contemporary world such as: lock-in effect, downgrading within global value chains or industry crises, are recognised
In its’ holistic approach to the issues discussed and through the construction of the open narrative, inviting the Readers to join in the active analysis, the Authors assume that management is equally a matter of science as of art. Thus, a manager or entrepreneur achieves success through creative use of knowledge, so the more she is an “artist” capable to intellectually re-define existing conditions for operations the more she can be an effective practitioner re-shaping the surrounding reality.
The goal of the presented work is to extend the field of analysis of the social phenomena through interpretations of links between economic, social and cultural context. The book can thus be treated as a certain reference point for social sciences students but also for the researchers searching for new paths of scientific exploration or for managers taking strategic decisions.
The book is a translation of the previous version titled “Smoki i Gazele 2”, extended by the inspirational mini case studies, illustrating a complexity of the global surroundings but also its’ consequences for markets, industries and enterprises. The case studies indicating multidimensionality of phenomena occurring in the economy in the context of globalisation processes provide a pretext to undertake a broad discourse on evolution and changes occurring in clusters, industries and whole economy, which become an interesting ground for exploration as they occur under the influence of regional or national endogenous factors, but also in result of exogenous, transnational influences exerted by, among others, large enterprises. The unquestionable benefits of joining international transactions and global value chains are juxtaposed here with the paradoxes of globalisation, in which the problems of the contemporary world such as: lock-in effect, downgrading within global value chains or industry crises, are recognised
Abour Authors
Barbara Fryzel, PhD, Dr. habil. is an economist, associate professor of Jagiellonian University with managerial experience in international businesses in oil and gas and commercial real estate advisory. She was a post-doctoral fellow at University College London and a laureate of Foundation for Polish Science. Her research interests cover different aspects of Organizational Behaviour with special focus on corporate social responsibility and behavioural ethics and the role of international business in contemporary world. She publishes internationally. Her books include Building Stakeholder Relations and Corporate Social Responsibility, Basingstoke, Hampshire, New York: Palgrave Macmillan (2011) and Ethics, Misconduct and the Financial Services Industry: Towards a Theory of Moral Business, London, New York: Routledge (2021).
Joanna Bohatkiewicz-Czaicka, MA is an assistant at Jagiellonian University with managerial experience in crisis management and finance management specifically in small and medium-sized enterprises and construction industry. Her scientific interests include finance management, financial controlling, industrial clusters, global value chains. She holds a MA in Management and Economic Consultancy, and a BA in Business Management. She was a multiple scholarship holder of the Rector of Jagiellonian University and the Minister of Science and Higher Education during her studies.
Joanna Bohatkiewicz-Czaicka, MA is an assistant at Jagiellonian University with managerial experience in crisis management and finance management specifically in small and medium-sized enterprises and construction industry. Her scientific interests include finance management, financial controlling, industrial clusters, global value chains. She holds a MA in Management and Economic Consultancy, and a BA in Business Management. She was a multiple scholarship holder of the Rector of Jagiellonian University and the Minister of Science and Higher Education during her studies.
Language
English
Edition
first
Authors
Barbara Fryzeł
, Joanna Bohatkiewicz-Czaicka
, Joanna Bohatkiewicz-Czaicka
Cover design
Paweł Sepielak
ISBN: 978-83-233-5165-8
e-ISBN (pdf): 978-83-233-7459-6
e-ISBN (mobi,epub): 978-83-233-7371-1
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Dragons and Gazelles
International management and corporate social responsibility today. A subjective tale
TABLE OF CONTENTS
International management seen holistically. Introductory remarks 9
The international business environment 13
The story of a certain pencil 13
Creating a global market as a political consensus,. an economic model, a dynamic process and historically. embedded development 15
Characteristics of globalisation: Selected economic. and social phenomena 17
Measuring globalisation 23
Assessment of phenomena 24
Capital concentration: A pre-requisite or a consequence of the development of transnational corporations 29
The economic, social and market role of corporations 31
Areas of influence. Pioneers of innovation? 32
The mechanisms of internationalisation 39
Offshoring and a new division of labour 41
Outsourcing 45
Offshoring and theories of international expansion 47
Investment attractiveness and determinants of location decisions 50
Investors’ dilemmas on emerging markets 54
Does small mean insignificant? 60
The significance of small and medium-sized enterprises in the . global economy 60
The internationalisation of small and medium-sized. enterprises 64
Global marketing and shaping customers 67
Temptations of standardisation and communication visionaries 67
Global brands and local sentiments 70
A brand as emotions and values. An advertisement as a story 72
The world as a fast food restaurant 78
Cultural aspects of a global market 81 The myth of cultural perspective in the analysis of international markets: China 85
Corruption: A morally free zone or an illegitimate norm? 89
The culture-shaping role of marketing: A brand. as a message-conveying vehicle 94
Social perspectives of business internationalisation 97
Influence on societies and economies and strategic challenges for investors 98
Does popular culture play a social role? 102
From responsible business to sustainable development 107
The globalisation project, management and crisis 115
The evolution of international business and management 117
Case studies 123
Clusters: concentration, specialisation and internal connections. A case study of the Polish footwear industry 123
Introduction 123
Manufacture of leather and related products industry 125
Identification of the manufacture of leather and related. products cluster in Poland 125
Manufacture of leather and related products with special attention paid to the manufacture of footwear industry in Poland 128
Brawo Sp. z o.o 129
Conclusions 131
Questions 132
SMEs in industrial clusters in the context of globalisation and competitiveness. A case study of the Montebelluna cluster in Italy 132
Introduction 132
The Montebelluna cluster: General characteristics 134
The history of the Montebelluna sportsystem cluster 135
Conclusions 138
Questions 139
Global value chains and the effects of locating investments in host economies. A case study of the Aviation Valley cluster in Poland 140
Introduction 140
Aviation Valley cluster 141
The impact of FDI on Aviation Valley from a global value chain perspective 143
Conclusions 146
Questions 147
Investment attractiveness and the availability of financing streams. A case study of the Polish construction sector 147
Introduction 147
Characteristics of the construction sector 148
Characteristics of the public procurement system in Poland 150
Public investments and funding streams 151
Determinants of the investment attractiveness of the construction sector in Poland 154
Bargaining power of suppliers 154
Bargaining power of buyers 155
Threat of new producers 156
Threat of substitution 157
Conclusions 157
Questions 158
The paradoxes of globalisation. A case study of the crisis in the construction industry in Poland 158
Introduction 158
Sources of the crisis 160
Course of the crisis 161
Consequences of the crisis 166
Crisis 2.0? 168
Conclusions 171
Questions 172
REFERENCES 173
APPENDIX 201
INDEX 205
The international business environment 13
The story of a certain pencil 13
Creating a global market as a political consensus,. an economic model, a dynamic process and historically. embedded development 15
Characteristics of globalisation: Selected economic. and social phenomena 17
Measuring globalisation 23
Assessment of phenomena 24
Capital concentration: A pre-requisite or a consequence of the development of transnational corporations 29
The economic, social and market role of corporations 31
Areas of influence. Pioneers of innovation? 32
The mechanisms of internationalisation 39
Offshoring and a new division of labour 41
Outsourcing 45
Offshoring and theories of international expansion 47
Investment attractiveness and determinants of location decisions 50
Investors’ dilemmas on emerging markets 54
Does small mean insignificant? 60
The significance of small and medium-sized enterprises in the . global economy 60
The internationalisation of small and medium-sized. enterprises 64
Global marketing and shaping customers 67
Temptations of standardisation and communication visionaries 67
Global brands and local sentiments 70
A brand as emotions and values. An advertisement as a story 72
The world as a fast food restaurant 78
Cultural aspects of a global market 81 The myth of cultural perspective in the analysis of international markets: China 85
Corruption: A morally free zone or an illegitimate norm? 89
The culture-shaping role of marketing: A brand. as a message-conveying vehicle 94
Social perspectives of business internationalisation 97
Influence on societies and economies and strategic challenges for investors 98
Does popular culture play a social role? 102
From responsible business to sustainable development 107
The globalisation project, management and crisis 115
The evolution of international business and management 117
Case studies 123
Clusters: concentration, specialisation and internal connections. A case study of the Polish footwear industry 123
Introduction 123
Manufacture of leather and related products industry 125
Identification of the manufacture of leather and related. products cluster in Poland 125
Manufacture of leather and related products with special attention paid to the manufacture of footwear industry in Poland 128
Brawo Sp. z o.o 129
Conclusions 131
Questions 132
SMEs in industrial clusters in the context of globalisation and competitiveness. A case study of the Montebelluna cluster in Italy 132
Introduction 132
The Montebelluna cluster: General characteristics 134
The history of the Montebelluna sportsystem cluster 135
Conclusions 138
Questions 139
Global value chains and the effects of locating investments in host economies. A case study of the Aviation Valley cluster in Poland 140
Introduction 140
Aviation Valley cluster 141
The impact of FDI on Aviation Valley from a global value chain perspective 143
Conclusions 146
Questions 147
Investment attractiveness and the availability of financing streams. A case study of the Polish construction sector 147
Introduction 147
Characteristics of the construction sector 148
Characteristics of the public procurement system in Poland 150
Public investments and funding streams 151
Determinants of the investment attractiveness of the construction sector in Poland 154
Bargaining power of suppliers 154
Bargaining power of buyers 155
Threat of new producers 156
Threat of substitution 157
Conclusions 157
Questions 158
The paradoxes of globalisation. A case study of the crisis in the construction industry in Poland 158
Introduction 158
Sources of the crisis 160
Course of the crisis 161
Consequences of the crisis 166
Crisis 2.0? 168
Conclusions 171
Questions 172
REFERENCES 173
APPENDIX 201
INDEX 205
Dragons and Gazelles
International management and corporate social responsibility today. A subjective tale
TABLE OF CONTENTS
International management seen holistically. Introductory remarks 9
The international business environment 13
The story of a certain pencil 13
Creating a global market as a political consensus,. an economic model, a dynamic process and historically. embedded development 15
Characteristics of globalisation: Selected economic. and social phenomena 17
Measuring globalisation 23
Assessment of phenomena 24
Capital concentration: A pre-requisite or a consequence of the development of transnational corporations 29
The economic, social and market role of corporations 31
Areas of influence. Pioneers of innovation? 32
The mechanisms of internationalisation 39
Offshoring and a new division of labour 41
Outsourcing 45
Offshoring and theories of international expansion 47
Investment attractiveness and determinants of location decisions 50
Investors’ dilemmas on emerging markets 54
Does small mean insignificant? 60
The significance of small and medium-sized enterprises in the . global economy 60
The internationalisation of small and medium-sized. enterprises 64
Global marketing and shaping customers 67
Temptations of standardisation and communication visionaries 67
Global brands and local sentiments 70
A brand as emotions and values. An advertisement as a story 72
The world as a fast food restaurant 78
Cultural aspects of a global market 81 The myth of cultural perspective in the analysis of international markets: China 85
Corruption: A morally free zone or an illegitimate norm? 89
The culture-shaping role of marketing: A brand. as a message-conveying vehicle 94
Social perspectives of business internationalisation 97
Influence on societies and economies and strategic challenges for investors 98
Does popular culture play a social role? 102
From responsible business to sustainable development 107
The globalisation project, management and crisis 115
The evolution of international business and management 117
Case studies 123
Clusters: concentration, specialisation and internal connections. A case study of the Polish footwear industry 123
Introduction 123
Manufacture of leather and related products industry 125
Identification of the manufacture of leather and related. products cluster in Poland 125
Manufacture of leather and related products with special attention paid to the manufacture of footwear industry in Poland 128
Brawo Sp. z o.o 129
Conclusions 131
Questions 132
SMEs in industrial clusters in the context of globalisation and competitiveness. A case study of the Montebelluna cluster in Italy 132
Introduction 132
The Montebelluna cluster: General characteristics 134
The history of the Montebelluna sportsystem cluster 135
Conclusions 138
Questions 139
Global value chains and the effects of locating investments in host economies. A case study of the Aviation Valley cluster in Poland 140
Introduction 140
Aviation Valley cluster 141
The impact of FDI on Aviation Valley from a global value chain perspective 143
Conclusions 146
Questions 147
Investment attractiveness and the availability of financing streams. A case study of the Polish construction sector 147
Introduction 147
Characteristics of the construction sector 148
Characteristics of the public procurement system in Poland 150
Public investments and funding streams 151
Determinants of the investment attractiveness of the construction sector in Poland 154
Bargaining power of suppliers 154
Bargaining power of buyers 155
Threat of new producers 156
Threat of substitution 157
Conclusions 157
Questions 158
The paradoxes of globalisation. A case study of the crisis in the construction industry in Poland 158
Introduction 158
Sources of the crisis 160
Course of the crisis 161
Consequences of the crisis 166
Crisis 2.0? 168
Conclusions 171
Questions 172
REFERENCES 173
APPENDIX 201
INDEX 205
The international business environment 13
The story of a certain pencil 13
Creating a global market as a political consensus,. an economic model, a dynamic process and historically. embedded development 15
Characteristics of globalisation: Selected economic. and social phenomena 17
Measuring globalisation 23
Assessment of phenomena 24
Capital concentration: A pre-requisite or a consequence of the development of transnational corporations 29
The economic, social and market role of corporations 31
Areas of influence. Pioneers of innovation? 32
The mechanisms of internationalisation 39
Offshoring and a new division of labour 41
Outsourcing 45
Offshoring and theories of international expansion 47
Investment attractiveness and determinants of location decisions 50
Investors’ dilemmas on emerging markets 54
Does small mean insignificant? 60
The significance of small and medium-sized enterprises in the . global economy 60
The internationalisation of small and medium-sized. enterprises 64
Global marketing and shaping customers 67
Temptations of standardisation and communication visionaries 67
Global brands and local sentiments 70
A brand as emotions and values. An advertisement as a story 72
The world as a fast food restaurant 78
Cultural aspects of a global market 81 The myth of cultural perspective in the analysis of international markets: China 85
Corruption: A morally free zone or an illegitimate norm? 89
The culture-shaping role of marketing: A brand. as a message-conveying vehicle 94
Social perspectives of business internationalisation 97
Influence on societies and economies and strategic challenges for investors 98
Does popular culture play a social role? 102
From responsible business to sustainable development 107
The globalisation project, management and crisis 115
The evolution of international business and management 117
Case studies 123
Clusters: concentration, specialisation and internal connections. A case study of the Polish footwear industry 123
Introduction 123
Manufacture of leather and related products industry 125
Identification of the manufacture of leather and related. products cluster in Poland 125
Manufacture of leather and related products with special attention paid to the manufacture of footwear industry in Poland 128
Brawo Sp. z o.o 129
Conclusions 131
Questions 132
SMEs in industrial clusters in the context of globalisation and competitiveness. A case study of the Montebelluna cluster in Italy 132
Introduction 132
The Montebelluna cluster: General characteristics 134
The history of the Montebelluna sportsystem cluster 135
Conclusions 138
Questions 139
Global value chains and the effects of locating investments in host economies. A case study of the Aviation Valley cluster in Poland 140
Introduction 140
Aviation Valley cluster 141
The impact of FDI on Aviation Valley from a global value chain perspective 143
Conclusions 146
Questions 147
Investment attractiveness and the availability of financing streams. A case study of the Polish construction sector 147
Introduction 147
Characteristics of the construction sector 148
Characteristics of the public procurement system in Poland 150
Public investments and funding streams 151
Determinants of the investment attractiveness of the construction sector in Poland 154
Bargaining power of suppliers 154
Bargaining power of buyers 155
Threat of new producers 156
Threat of substitution 157
Conclusions 157
Questions 158
The paradoxes of globalisation. A case study of the crisis in the construction industry in Poland 158
Introduction 158
Sources of the crisis 160
Course of the crisis 161
Consequences of the crisis 166
Crisis 2.0? 168
Conclusions 171
Questions 172
REFERENCES 173
APPENDIX 201
INDEX 205
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