PL

Customer Encounters on Twitter

A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

Pages: 252 Book format: 15,8x23,5 cm Year of Publication: 2019

Book description

The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction.
ISBN: 978-83-233-4657-9

RECOMMENDED BOOKS

ed. Łukasz Tischner, Agnieszka Bielak

Literatura a religia – wyzwania epoki świeckiej. Tom II

(Paperback)

46.20 zł
41.58 zł
ed. Łukasz Tischner, Tomasz Garbol

Literatura a religia – wyzwania epoki świeckiej. Tom 1

(Paperback)

46.20 zł
41.58 zł
Shireen Rizvi

Analiza łańcuchowa w terapii dialektyczno-behawioralnej

(Paperback with flaps)

45.00 zł
40.50 zł
Lydia Kang, Nate Pedersen

Szarlatani

(Hardcover)

70.00 zł
59.50 zł
Out of stock

NEW BOOKS

Owen Beattie , John Geiger

Na zawsze w lodzie

( Paperback with flaps )

47.99 zł
43.19 zł
Joel Minden

Ty tu rządzisz

( Paperback with flaps )

45.99 zł
41.39 zł
Magdalena Zdrodowska

Telefon, kino i cyborgi

( Paperback )

42.00 zł
37.80 zł
Justyna Budzik

W teatrze świata

( Ebook )

40.95 zł
28.67 zł
Maciej Czeremski

Mit w umyśle

( Ebook )

42.00 zł
29.40 zł
Ryszard W. Gryglewski

Historia medycyny w sześciu niepełnych odsłonach

( Ebook )

39.90 zł 39.90 zł
Wytske Versteeg

Kwarantanna

( Paperback with flaps )

32.50 zł
29.25 zł
ed. Ewa Kocój , Cezary Obracht-Prondzyński , Katarzyna Barańska , Mirosław Kuklik

Kaszubskie dziedzictwo kulturowe

( Paperback with flaps )

42.00 zł
37.80 zł
Magdalena Pycińska

Praktykowanie narodu

( Ebook )

40.95 zł
28.67 zł
Deb Dana

Teoria poliwagalna w praktyce

( Paperback with flaps )

54.00 zł
48.60 zł
Marzena Florkowska

Na rogu Łobzowskiej i Słowackiego

( Hardcover )

42.00 zł
37.80 zł
ed. Šárka Bubíková , Olga Roebuck

Places and Spaces of Crime in Popular Imagination

( Paperback with flaps )

38.85 zł
34.97 zł
ed. Maria Piotrowska

Perspektywy na przekład

( Paperback )

39.90 zł
35.91 zł
39.90 zł
27.93 zł
Katarzyna Deja

Polski japonizm literacki

( Paperback )

39.90 zł
35.91 zł
89.99 zł
80.99 zł
ed. Anna Czabanowska-Wróbel , Krystyna Zabawa

Żywioły w literaturze dziecięcej. Ogień

( Paperback )

39.90 zł
35.91 zł
Dionizjusz z Furny

Hermeneia

( Ebook )

49.00 zł 49.00 zł
39.90 zł
35.91 zł
Zygmunt Pucko

O utracie

( Hardcover )

39.90 zł
35.91 zł

Our website uses the cookies.

Read more...