TABLE OF CONTENTS
TABLE OF CONTENTS
Piotr Jedynak, INTRODUCTION 7
Piotr Jedynak, CSR PRACTICES AND COMPETETIVENESS OF THE COMPANY IN B2B MARKET 11
Natalia Dudzińska-Korczak, Aneta Lipińska, Małgorzata Budzanowska-Drzewiecka, THE SPECIFICITY OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN THE POWER SECTOR – THE REVIEW OF THE IMPLEMENTED ACTIVITIES 29
Małgorzata Budzanowska-Drzewiecka, Natalia Dudzińska-Korczak, Aneta Lipińska, CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IMPLEMENTED BY COMPANIES IN THE POWER SECTOR IN THE OPINION OF INDIVIDUAL CUSTOMERS 51
Monika Jedynak, USING KAIZEN TO IMPROVE COMPETITIVENESS OF SUPPLIERS 73
Małgorzata Budzanowska-Drzewiecka, Aneta Lipińska, THE COMPETITIVE AND COOPERATIONAL ACTIVITIES OF COMPANIES ON THE INTERNET IN THE LIGHT OF POLISH RESEARCHERS’ STUDIES – AN ASSESSMENT OF METHODOLOGIES 91
Natalia Leniec, BRAND AND ITS COMPETITIVE POTENTIAL IN THE POLISH JEWELRY MARKET 111
Natalia Leniec, PACKAGING AND ITS ROLE IN THE POLISH CONFECTIONERY MARKET 135
Kinga Bauer, RESTRUCTURING VENTURES IN COMPANIES AT RISK OF BANKRUPTCY 155
Anna Dyląg, COOPERATION – COMPETITION. PSYCHOLOGICAL PERSPECTIVE 175
Irena Świątek, COMPETITION-ORIENTED ORGANIZATIONAL CULTURE AS A FACTOR FOSTERING THE DEVELOPMENT OF WORKAHOLISM 193
Magdalena Jaworek, COOPERATION AND COMPETITION AS ELEMENTS OF INDIVIDUAL AND ORGANIZATIONAL VALUE SYSTEM AMONG MIDDLE TOP MANAGERS – PILOT STUDY 211
Zofia Łącała, THE GLASS CEILING PHENOMENON AS A BARRIER TO COMPETITIVENESS IN THE PROMOTION OF WOMEN IN THE UNIVERSITY ENVIRONMENT 221