Organizational Values

Essays on the Theory of Organization and Management

Organizational values are necessary for the realization of marketing strategy. They influence the quality of the interactions which occur between an organization and its surroundings; moreover, they are regarded as instruments which are used in management and in conducting marketing activities. They contribute to an increase of profitability, productivity and innovativeness. They are important not only in management, but also in making consumer decisions: more and more people pay attention to the ethical dimension of a product. The publication draws the readers’ attention to such values as: trust, justice, capital, integration, involvement and solidarity.