The model of a popular Anglo-Saxon politician in political communication has a certain set of communication and personality traits, appearance and uses techniques that may be helpful in maintaining long-lasting popularity in core Anglosphere countries. It is based on the analysis of numerous examples from a sphere of political marketing and persuasion. The main aim of the research is to choose only best appearance, traits, behaviour and techniques of persuasion of pre-eminent Anglo-Saxon politicians in order to create one utopian, media-conscious, universal and “ideal” politician in terms of popularity and being in office for several cadences. Furthermore, it is necessary to find common scheme social communicative strategies and similarities that may be used by politicians in different states to maintain popularity. The extensive description and visualisation of a model political leader will bring a successful conclusion of the thesis.
Title in EnglishThe model of a popular politician in core Anglosphere countries